## ## Top 10 Super Bowl ads to watch for on Sunday
Budweiser, “Born the Hard Way ”
Anheuser Busch’s cinematic 60 second spot chronicles co founder Adolphus Busch’s journey from Germany to St. Louis in 1857. He jumps off a burning steamboat and catches a glimpse of Budweiser’s iconic Clydesdales mascots before meeting fellow immigrant Eberhard Anheuser.
The second quarter ad became topical since it was released online Tuesday, just days after President Donald Trump signed an executive order to temporarily ban refugees and nearly all citizens from seven Muslim majority countries. The photos come to life and encourage people to follow their dreams, a nod to Honda’s 15 year slogan “The Power of Dreams.”
The photos are actual yearbook photos, but the yearbook page surrounding them were created by the agency RPA, Honda says. Some lines were ad libbed during filming rather than scripted. For example, Carell came up with the name “Darryl” next to him.
Hyundai enlisted director Peter Berg (“Deepwater Horizon”) to shoot and edit a 90 second ad during the game itself. It will air directly after the game.
To target baby boomers, Mercedes Benz enlisted the Coen brothers to direct an update to the tune of Steppenwolf’s “Born to be Wild.” Bikers at a bar are furious that their bikes have been blocked by a car until they realize it’s Peter Fonda driving a Mercedes Benz AMG Roadster. Clean, “Cleaner of Your Dreams ”